【時事英文】
Why Japan Celebrates Christmas with KFC?
為何日本人聖誕節一定要吃肯德基?
Every Christmas, Ryohei Ando gathers his family together for a holiday tradition. Just like their father did as a child, his two children will reach deep into a red-and-white bucket and pick out the best piece of fried chicken they can find.
每年聖誕節,安藤量平都會找他的家人一起來按照傳統方式慶祝。就像安藤先生年幼時所做過的事情一樣,他的兩個孩子們會將小手伸入紅色與白色相間的紙桶內取出他們所能找到最美味部位的炸雞。
Yes, it’s a Merry KFC Christmas for the Ando family. It may seem odd anywhere outside Japan, but Ando’s family and millions of others would never let a Christmas go by without Kentucky Fried Chicken. Every Christmas season an estimated 3.6 million Japanese families treat themselves to fried chicken from the American fast-food chain, in what has become a nationwide tradition.
是的,這又是安藤一家的快樂肯德基聖誕節。或許這種慶祝方式在日本以外的地方看起來都是相當的怪異,可是安藤家及其他數百萬的日本家庭都會以享受肯德基炸雞的方式來度過聖誕佳節。每次聖誕檔期,估計都有三百六十萬戶日本家庭會從肯德基取走訂購的炸雞餐點並享用,這早已是舉國皆然的傳統了。
“My kids, they think it’s natural,” says Ando, a 40-year-old in the marketing department of a Tokyo sporting goods company.
年方四十,且任職於東京的一家體育用品公司行銷部門的安藤說:「我的小孩們認為這(聖誕節吃肯德基炸雞慶祝)是一件很自然的事情。」。
While millions do celebrate Christmas with KFC, others in Japan treat it as a romantic holiday similar to Valentine’s Day, and couples mark the occasion with dinner in upscale restaurants. For other Japanese families, Christmas is acknowledged but not celebrated in any particular way.
儘管在日本有數百萬家庭用肯德基來慶祝聖誕節,其他的人們卻將這個節日視作和西洋情人節類似的一個浪漫日子,所以情侶們會以在高檔餐廳享用耶誕大餐來為這個特別時刻留下紀念。至於對其他的日本家庭來說,他們認同聖誕節的存在,卻不會用任何特別的方式來慶祝這一天。
But for those who do partake, it’s not as simple as walking in and ordering. December is a busy month for KFC in Japan – daily sales at some restaurants during the Christmas period can be 10 times their usual take. Getting the KFC special Christmas dinner often requires ordering it weeks in advance, and those who didn’t will wait in line, sometimes for hours.
不過對於那些確實會參與這麼一個特別日子的人們來說,想吃肯德基卻不是一件簡單到只要走進店裡並點餐就好的事了。對位於日本的所有肯德基分店來說,十二月是他們接單接到手軟的時刻──有些分店在聖誕檔期的日銷售額可以多達平時的十倍。想要拿到肯德基耶誕特餐組合通常需要在好幾個禮拜前就開始預訂,而要是有沒預訂,想要現場排隊的人,那他們可能都得等上好幾個小時才能取餐。
The genesis of Japan’s KFC tradition is a tale of corporate promotion that any business heading to Japan ought to study, one that sounds almost like a holiday parable.
創下在日本這般盛行的肯德基傳統,可說是企業行銷的傳奇故事,且任何打算進軍日本的企業都應該加以學習,雖說這故事的由來聽起來幾乎像是種比喻。
According to KFC Japan spokeswoman Motoichi Nakatani, it started thanks to Takeshi Okawara, the manager of the first KFC in the country. Shortly after it opened in 1970, Okawara woke up at midnight and jotted down an idea that came to him in a dream: a “party barrel” to be sold on Christmas.
根據肯德基日本分公司的發言人中谷元一表示,在聖誕節吃肯德基這個點子是起自於日本第一位肯德基分公司的經理,大河原毅。在日本的第一家肯德基於1970年開幕後不久,店長大河原毅在半夜醒來並振筆疾書,寫下他夢到的一個主意:在聖誕節時賣「派對全家餐」。
Okawara dreamed up the idea after overhearing a couple of foreigners in his store talk about how they missed having turkey for Christmas, according to Nakatani. Okawara hoped a Christmas dinner of fried chicken could be a fine substitute, and so he began marketing his Party Barrel as a way to celebrate the holiday.
大河原是在聽到一對外國夫婦在店內用餐時,聊到很思念在聖誕節吃火雞的日子後才夢到該點子的。於是他期望炸雞可能是個在聖誕節晚餐桌上,取代火雞的絕佳替代品,便開始行銷起「派對全家餐」來作為慶祝聖誕節的方式。
In 1974, KFC took the marketing plan national, calling it Kurisumasu ni wa Kentakkii, or Kentucky for Christmas. It took off quickly, and so did the Harvard-educated Okawara, who climbed through the company ranks and served as president and CEO of Kentucky Fried Chicken Japan from 1984 to 2002.
肯德基在1974年起,於全日本採用這項叫做《聖誕節就是要肯德基》的行銷計畫,並很快地獲得成功,而曾於哈佛念書的大河原也從1984至2002年期間,一路從店長晉升到日本肯德基總裁兼執行長的職位。
The Party Barrel for Christmas became almost immediately a national phenomenon, says Joonas Rokka, associate professor of marketing at Emlyon Business School in France. He has studied the KFC Christmas in Japan as a model promotions campaign.
法國里昂商學院行銷學副教授羅卡表示,肯德基的聖誕節「派對全家餐」幾乎馬上成為一種風靡全國的現象。羅卡自過去就開始了解日本的聖誕節吃肯德基風潮,並將其作為推銷活動範本來研究。
“It filled a void,” Rokka says. “There was no tradition of Christmas in Japan, and so KFC came in and said, this is what you should do on Christmas.”
羅卡表示:「它填補了一種虛榮。原本日本並沒有過聖誕節的傳統,因此肯德基就適時地切入告訴日本民眾,這是你們應該在聖誕節做的事。」
Advertisements for the company’s Christmas meals show happy Japanese families crowding around barrels of fried chicken. But it’s not just breasts and thighs – the meals have morphed into special family meal-sized boxes filled with chicken, cake, and wine. This year, the company is selling Kentucky Christmas dinner packages that range from a box of chicken for 3,780 yen, ($32), up to a “premium” whole-roasted chicken and sides for 5,800 yen. According to KFC, the packages account for about a third of the chain’s yearly sales in Japan.
在肯德基的聖誕歡樂餐廣告中,我們可以看到許許多多的日本家庭都一臉歡喜的圍繞在一桶桶的炸雞餐旁等著大快朵頤一番。但是這些全家餐裡頭並非只有雞胸肉和雞腿肉──這些套餐已經轉型成特殊家庭號尺寸的盒子,裡面裝有炸雞,蛋糕,還有紅酒。今年,肯德基販售聖誕外帶全家餐的套裝組合從3,780日圓(折合32塊美金)的純炸雞基本款,到所謂「高級款」的烤全雞加配餐,要價5,800日圓。根據肯德基所述,他們在日本的聖誕檔期販售的套餐業績,足佔全年營銷的三分之一。
It also helped that the stores dressed up the company mascot, the smiling white-haired Colonel Sanders, in Santa outfits. In a country that puts high value on its elders, the red satin-suited Sanders soon became a symbol of a holiday.
當肯德基的各家分店為公司的吉祥物,也就是一頭白髮,臉上掛著微笑的桑德斯上校(肯德基爺爺)加上聖誕裝扮後,更有刺激買氣的效果。在日本這麼一個重視年長者的國家,換上一身紅色聖誕服裝的肯德基爺爺,更是馬上成為了這個節日的最佳象徵。
“KFC on Christmas. It’s one of the strangest things I’ve heard,” Gillespie says. “If you brought a bucket of fried chicken to Christmas dinner, honestly, I’d be mad at you.”
「聖誕節吃肯德基,是我所聽過最奇怪的其中一件事了」一位外國人吉列斯比這麼認為。「坦白地說,如果你在聖誕節的晚餐桌上,擺上一桶炸雞,我會對你感到大為光火。」
It isn’t a crack on KFC’s products necessarily, says Gillespie. The general idea of bringing fast food to Christmas dinner “would be viewed as rude by most anyone,” Gillespie says.
吉列斯比繼續表示,並不是說一定要對肯德基的產品這樣子的感到不滿,而是一般歐美民眾的想法都認為,要是將速食帶到聖誕晚餐的場合,「大多數的人都會認為這是一件很無禮的舉動。」
In Japan, however, where around 1% of the population is Christian, Christmas isn’t an official holiday, Rokka says. So the idea that families are going to spend all day cooking a ham or turkey and side dishes just isn’t practical. Instead, they show up with a bucket of chicken.
不過,羅卡則說,在日本,只有百分之一人口是基督徒,且聖誕節又沒放假,所以日本的家庭根本沒空在家花一整天烹製火腿、火雞,和製作配菜以供聖誕大餐。相反地,當日本民眾下班後,帶一桶炸雞回家團聚,就成為相當實際的傳統。
“This is another sign of globalisation, where consumer rituals spread to other countries and often get translated in different ways,” Rokka says. “It’s not abnormal now to have an Ikea store everywhere in the world. This KFC for Christmas is just taking our consumerism and turning it into a holiday.”
羅卡以為:「這是另一種全球化的象徵,在如此的情況下,消費者慣例被散播到其他國家去,又再被當地民眾用不同方式去加以詮釋。」他繼續表示:「當我們看到全世界都有宜家家居的分店時,已不再會感到任何怪異之處。所以在日本的肯德基,也只是利用我們的消費者主義並將其與節日的意義相結合罷了。」
Having done some travelling abroad, Ando knows that his country might is alone in celebrating Christmas with a bucket of KFC. But for him, he sees the tradition as more than just a company promotion.
在經過一些出國旅遊的歷練後,安藤了解到他的出生地,日本,可能是唯一一個會以肯德基桶餐來慶祝聖誕節的國家。但是對他來說,他把這件事情看作一項傳統,多過於只是公司的行銷手法。
For Ando, he’s still planning to get KFC for his kids this year. But he goes to a bakery for the Christmas cake. On Christmas night, the family will gather around the KFC bucket, just as Ando once did as a child, and just as his children will do in another generation.
對安藤來說,他今年的聖誕節一樣打算要買肯德基歡樂餐給他的孩子們享用。但是他也會去烘焙坊買些聖誕節蛋糕。在聖誕夜的時候,這一家人將會圍繞在肯德基炸雞桶旁,這是安藤小時候曾做過的舉動,而且也是他的孩子們,另一個世代同樣會做的事情。
“It’s kind of a symbol of family reunion,” Ando says. “It’s not about the chicken. It’s about getting the family together, and then there just happens to be chicken as part of it.”
「聖誕節吃肯德基全家餐有點像是全家團聚的一種象徵」,安藤這麼表示,「這並不是跟那些炸雞有關,而是讓一家人能夠團圓,只不過剛好炸雞是團圓場合中的一部分就是了。」
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what is it like to study abroad in france 在 江魔的魔界(Kong Keen Yung 江健勇) Facebook 的最佳貼文
反對黨中選定候選人楊美盈的一篇介紹自己的英文文章,從這篇文章可以看得出它的架構完全是依魅力故事學的角度來講。(也隱著Joseph Campbell英雄之旅的影子,連這個也講給你們聽,我已經夠慈悲了)。
細節不要問我,除非你是我的學生,就可以在秘密社團討論。
其餘的,若不是我的學生,可以報名 5 月 25 和· 26 日的 《江魔式毒辣NLP》
Entering into Politics - The Story Behind. By Yeo Bee Yin(杨美盈)
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"Why are you involved in politics?" I think this is the question my family members, friends, and many others will ask.
It's a long story. I am writing this story today to make sure that, if ever, I forget what am I in politics for, it will serve as a reminder.
Part I: The Beginning - Seed of Love
It all started in 2001 with my first Fast and Pray for Malaysia. Since then, I started to see Malaysia very differently and began to sow the seed of love for this nation. I remember I was only 18 years old then. Looking back now, I realized, I too, can be a part of the answered prayer. How marvellous.
Part II: Years on Distant Shores
No, I am not a super patriotic person that nothing else matters to me beside Malaysia. Being a 'kampung' girl, I dreamed of going overseas - to study, to work and to see the world.
Part II (a): Eyes Opened
My dream finally came true in my fourth year in UTP. I was offered a 6-month internship placement in BASF world biggest chemical site in Ludwigshafen, Germany. As a chemical engineering student, and being the first student in UTP to get the offer, it was indeed was a great blessing for me.
Internship in Germany was my first taste of international exposure as they take interns from all over the world to Germany. I spent countless of hours with some of these friends here discussing about just about anything under the sun.
In Germany, the church that I attended was Rhein River Baptist Church, which is a church of the American army who are based in Mannheim. I was one of the few non-military church members there. Through my interaction with the American armies, I began to understand what "Democracy", "Liberty" and "Patriotism" really mean.
During my stay in Germany, I also took the opportunity to travel to neighboring countries like France, Italy, Luxembourg and England. It was in these trips that changed my world view about culture, nation, development etc.
Before coming to Europe, as a top student, I thought I knew a lot. After I came here, I realized how little I knew about the world. I began to question why in Malaysia we did not learn a more complete world history, different political systems, different ideologies, arts and culture? Neither have we been taught to think critically and objectively. I began to realize that what we've been taught in the schools have been crafted in such a way that we can be easily manipulated if we are not careful. Our syllabus was (and still is) flawed and politically biased.
I have to admit that before coming to Germany, I was an ardent supporter of Dr Mahathir and his legacy. I read his book, watched his documentary, supported the blind protection of GLCs and race-based affirmative action, thinking that it's true 'patriotism'. (You can see how brain-washed I was then.)
Six months of internship in Germany has completely changed my world view , my eyes began to open, my previous perceptions shattered and I began to see things very differently. There is actually a much BETTER way for Malaysia.
I was 22 years old then.
Part II (b): A Disheartened Young Malaysian
After the internship, I came back to Malaysia to finish my study in UTP and graduated in 2006. Before I finished my study in UTP, I received offer from my dream university, Cambridge University, for a program called MPhil in `Advanced Chemical Engineering. I was so happy! So I started to apply for funding from various organizations. I didn't get any. Although disappointed, I wasn't blaming anybody as I understood that nobody was obliged to fund me. Despite financial difficulties in his business in 2006, my dad agreed to fund my study in Cambridge.
However, I still had one problem. I was bonded to Petronas for 10 years and was supposed to serve my bond after I finished my study in UTP. So I wrote to Petronas again to ask for deferment of service until after I finished my master degree in Cambridge. A few weeks later, I was called to come to the education unit. I really thought everything was gonna to be ok. There, I saw a nice guy, he told me that the program was great and he really wanted to help, but it was in the policy that they couldn't allow any deferment for the bond or I would have to pay up my bond in lump-sump. My dream crashed.
I did not blame Petronas for that, as they were just following the contract and it would be a havoc if every scholar would come and ask for deferment or for more funding. I understood that. However, it was a small incidence in the education unit that made me utterly disappointed with how things work in Malaysia. While waiting at the lounge, I met two returning scholars from Nottingham University, UK. I started to talk to them. After a while, an education unit guy came and met them, I accidentally saw their results - one of them get second class lower and the another one a third class. That blasted my mind. Here I was, with a CGPA of 3.95/4.00 begging only for 1 year of deferment, not even a scholarship, but was denied. Here they were, spent 4 years in the UK fully sponsored and yet graduated with mediocre results.
Am I not as much a Malaysian as them? Being a 23 years old, I was utterly disheartened and disappointed.
Part II (c): The Only Way out
It was just a few days after I came back from Petronas education unit that I received a call from an American oil and gas company informing me that I was recruited. How did I get the job? While searching for scholarships to Cambridge, I casually attended 5 stages of job interviews with this company as my mom advised me to go for job interview experience. The salary would allow me to pay up my Petronas bond in just a few months! Since the offer was great and there was no way that I could attend Cambridge anyway, I decided to take up the job.The company assigned me to Turkmenistan where I spent most of my next 2 years.
I was 24 years old when I left home for Turkmenistan and never thought I'll be back again. My plan was to climb up the corporate ladder and finally settle down in one of the developed countries.
Part II (c): When Money Rules
Being paid in a salary comparable to many general managers here in Malaysia, I managed to settle my bond with Petronas very quickly and saved some for myself. With the traveling allowances from the company, I traveled to many other countries too during the holidays. Life was great, I worked hard, played hard. Because of the good compensation scheme, I did not really think much about what I really want to do in life, my dream or my passion for the country. What I went after were money, bonus and performance. I became terribly self-centered.
I just didn't care anymore.
It was until 9th Mar 2008, when I opened The Star online and saw the news on the political tsunami that I realized how I still love and care about my country. They were just buried very deeply under my frustration and disappointment. How I wished I would be able to contribute to the change no matter how small the contribution was, instead of just seeing it as an outsider.
I began to question, why am I here? Is this really what I want to pursue? Do I do this because there's no more option? Do I do this just because of money? If I were born in the US with many other opportunities, would I still leave my home and do what I am doing now? How many more Malaysians out there left Malaysia because they went for better opportunities, just like myself and many other Malaysians abroad I've met throughout the years?
After more than half a year of consideration, I quit the job just months before my second promotion (when I still could resist the temptation). I wanted to be back to make a change to my nation, so that our next generation do not need to wander around the world for a better future, because the better future IS in Malaysia. I knew that I am a nobody and of me coming back would not help much, but I thought I should just do my part as a Malaysian, to serve our nation, regardless.
However, before I was back for good, I wanted to fulfill my childhood dream first, that was, to study in Cambridge University. I did not need to worry about my finance anymore now as I could afford to pay for everything. So I re-applied and got the admission offer within a month. A double blessing to me was that Cambridge Gates Scholarship, the most prestigious post-graduate scholarship in Cambridge University, also offered me a full scholarship! Everything was paid for including air tickets, living expenses and school fees! I was and always will be grateful for Bill and Merlinda Gates Foundation.
With that, I went to Cambridge University at the age of 27 years old, a long-delayed dream finally came true.
Part II (d): Living Cambridge Dream
My experience in Cambridge continued to make my burden for Malaysia even stronger. Throughout the year, I've met with many brilliant Malaysian students or working adults from top universities in the UK. I usually asked if they will one day be back to Malaysia. For those with JPA or Petronas bond, they said yes because no choice, whereas for those who are not bonded, almost 80% said No or they'll only be back to Malaysia if they can't find a job in UK, Europe or US. Malaysia has become the last resort. For the Gates scholars, it's even more dismal. Out of the 10 who have received the scholarships from 2001 to 2010 (unfortunately none received the scholarship in 2011 and 2012), I am the ONLY 1 who is back.
Where do many of the talented Malaysians go? There are all at the foreign land seeking for better opportunities and a better future. Can we blame them for not coming back? NO, absolutely NOT. Malaysia has just too little to offer them.
Part III: Hello Malaysian Politics
After pursuing my personal dream, as I've promised myself, I was finally back to Malaysia to pursue my dream for the country. Even with a strong burden for the country, it hadn't crossed my mind that I should be in politics, mainly because to me, being a politician was too far-fetch. I had no idea as in where to start, what to do, and which party to join. Also, I had been non-partisan all my life. What I thought I would do to make a change was probably community works and joining NGOs.
Until my company did a project with Democratic Action Party (DAP) in their general election social media campaign that I was exposed to politics first hand. I finally came to realization that if I want to make a good impact in this nation, with the limited things I have, it can only be done effectively through politics.
So joining politics? It was a tough decision, especially this year, only 1 year plus after I started my own business. I am not a person that go after fame and power, why bother to join politics? In addition, I am already 29 years old, isn't that better for me to find a husband and start a family? (God knows, when I was young I wanted to get married at 25!). Why waste time fighting for a job, of which I'll risk losing every 5 years and getting a pay that is not even half of what I used to get? Why bother to play the so called 'dirty politics'? As my mom has so rightly put it, "you can have a decent and comfortable life now, why choose such a hard life?".
However, what my mom did not know, is my love for this nation since I was 18 years old, and my desire to see a better Malaysia.
As I look back my life, by the grace of God, I was blessed with good and free education, MNC job training as well as so many different opportunities of international exposure. What I want to do now is really to be a faithful steward to the gifts of God and use them to bless my fellow Malaysians.
"For everyone to whom much given, of him shall much be required" Luke 12:48
So I've made up my mind to join politics.
Even after I've decided that I should join politics, I wasn't quite sure of which party to join. I was still a non-partisan by then. So I examined through the ideology, history and leadership of different parties, and had finally come to a conclusion that DAP is the best choice for me.
Ideologically, with years of European influences (though a The Economist reader), I have always been a social democrat, so it fits just well. Historically, DAP stood the test of time and never wavered in its principle. Finally, I think I can follow the leadership of DAP without worry because most of the time they make sense to me (unlike the other side) and most importantly, they uphold integrity and righteousness.
One setback of DAP to me was the party ethnicity-mix. It is still made-up of mostly Chinese and I am definitely not very into a race-based party. However, as I was involved in the Roketkini (DAP Malay news portal) Facebook page promotion, I could see the effort of DAP to reach out to Malay population and a genuine intention top down to make DAP a multiracial party. No party is perfect anyway. So I decided to join DAP and believe that through hard-work and time, we can build a true multiracial party together.
Part IV: Hope for the Future
So now, I am in politics and volunteering in DAP. What am I going to do for the next 20-30 years in politics?
Firstly, my heart is to use my gifts to serve the people regardless of income, race and religion. I believe politician is in fact public servant, we should always work towards maximizing the interest of the public.
For the long run, my hope for Malaysia is very simple. I hope that through the hard work of our generation, we'll make sure that Malaysia can be a land of opportunities and equality for our children. I hope that Malaysia can be a land where, no matter how big and what your dreams are, they can be fulfilled here; and no matter what your potential are, they can be reached here. I hope that our children, no matter where they are outside of Malaysia, they will so look forward to come back to Malaysia. I hope for a Malaysia that is free from corruption, united regardless or race and religion as well as competitive in the global economy.
And now, I shall work hard for it. May God bless the works of our hands.
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This is one of the articles summary of: www.yeobeeyin.com
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