關於 digital marketing公司 ，我們在網路上蒐集到這些相關的討論、資訊與評價

🌻
美國聯準會（Fed）在美東時間22日下午2時（台灣23日凌晨2時）宣布利率維持在趨近零的水準，但暗示升息可能會比預期來得快一些，同時也大幅下修今年的經濟展望。

https://udn.com/news/story/6811/5764746

🌻Adobe(ADBE)電話會議內容讀後感

ADBE前兩天發表財報了.

這次ADBE在財報後下跌, 主要是兩個原因(如下). 不過個人覺得是瑕不掩瑜:
1. 因為之前已經漲了不少(投資人期望太高)
2. 因為Digital Marketing這部分的業務受到季節性的影響, 所以表現不是很突出(沒有比預期高出很多)
a. net new Digital Media ARR (3% beat vs guide, vs 15% beat in 2Q21 vs 35% beat in 3Q20).
b. 有分析師在問(“Maybe just -- can we double-click on the seasonality commentary in the quarter? Because if we look at the beat versus guidance on net new digital media ARR, it looks, at the same time you had the weakest beat, but then the strongest guide in the last three years, which kind of speaks to and confirm some of those seasonality comments that you made.)
i. 高層對此的回答是, 主要是疫情後, 加上正值夏季, 大家的日子回復到正常&放假外出, 所以這部分的業務有受到影響(I think going into the quarter, we had expected that the consumer with a little bit more return to normalcy as what's happening in the environment.)
ii. 高層又說了一些話, 不過重點就是他不認為這是甚麼大事”So, net-net, I would say that the growth prospects for that particular business and the growth drivers remain intact. But again, very much in line. And this is what we feel good about the insights that we're getting on the business.”
iii. 也提到, Q4通常會是digital marketing業務的旺季(表現會不俗的意思)

另外, 覺得這次令我印象深刻的是, 當高層與分析師提到這些事情:
• 常在一些公司的電話會議中提到omnichannel這個字(疫情後, 更明顯了). 這次高層也有提到. ADBE可說是omnichannel概念股:
o “I mean, a big part of that is more and more companies are thirdly doing the multi-channel omnichannel, whatever they want to call it. And I think that's only going to continue to be a driver of our Digital Experience Solutions. Because today that stable stakes and so we just look at it and say whether you're shopping in-store over they are shopping online. You need a solution that treats you like a customer that we know of.”
• 網路上影片(video)的興起, 以及串流影音, 有提高了Adobe的營收天花板(用句分析師的術語, 就是TAM (total addressable market) expansion.
• 當使用者製作了越來越多的內容, 內容管理(content management)的能力就越顯重要, 內容上的流程管理(workflow)也越顯重要. Adobe的產品能夠幫內容製作者解決這樣的問題.
• 而Adobe各產品間的相容性, 標準化, 整合能力, 是它的競爭優勢之一:
o And one of the things we did really well is what we called our named user deployment and how, you know, when we have these enterprise licensing agreements, we offer enterprises the ability to download and distribute within the companies. And the more we do training and evangelism of the products, that leads to adoption. So, I would say there's an element of standardization, there's an element of more content.

而最近ADBE有個新聞, 引起了我的注意, 就是它即將在自己的平台上, 提供付款服務(payment service). 根據之前研究SHOP的經驗, 這有可能會對股價造成一定的漲幅:
On Sept. 15, Adobe announced that it will add payment services to its e-commerce platform this year to help merchants accept credit cards and other ways of paying. The move will deepen Adobe's rivalry with e-commerce firm Shopify (SHOP).
For the service, Adobe has partnered with PayPal (PYPL), which will process a variety of payment types, including credit and debit cards as well as PayPal's own payment and buy-now-pay-later offerings.
https://www.investors.com/news/technology/adbe-stock-adobe-beats-fiscal-q3-targets/

接下來該怎麼辦? 對於基本面良好的公司如ADBE, 我能說的就是buy the dip(逢低買進)了. 供參.

🌻The Facebook Files
一個星期前, WSJ上面有個關於FB的大篇幅調查報導. 有興趣的可以看看.
The Facebook Files
https://www.wsj.com/articles/the-facebook-files-11631713039

這篇文章挺長, 也沒有看到華爾街中文版本的完整翻譯, 不過可以看看這篇:
https://on.wsj.com/2ZmFimp

"《華爾街日報》的相關調查顯示，這家社交媒體巨頭心知肚明，其平台會傷害用戶，而且是以該公司常常完全了解的方式造成傷害。目前，全球近半數人口都是Facebook旗下平台的用戶。其中一些證據尤其令人不安：據《華爾街日報》報導，Facebook的內部研究顯示，在報告稱有過自殺念頭的青少年中當中，有13%的英國用戶和6%的美國用戶把這種念頭歸結於Instagram。"

另一篇相關新聞:
https://www.thenewslens.com/article/156683

"《華爾街日報》於13日揭露Facebook的XCheck系統，也就是內部系統中的VIP名單，數百萬名人、政治人物與記者等知名公眾人物都在特別的一份「白名單」之內。"

"這些「貴賓」在社群上發布的內容可以躲過一般的審查系統，即使發布明顯的不當內容，也不會立即被刪除。《衛報》報導，Facebook的獨立監督委員會表示，在閱讀該篇報導後，決定要審查XCheck系統，並要求Facebook對其進行報告與解釋。"

🌻我喜歡的Apple TV影集, "Ted Lasso", 是這次艾美獎的大贏家, 很多主要演員都得獎了.

很高興這兩年, 因為有這部戲的陪伴, 讓我撐過了疫情, 家人離世, 以及一些烏煙瘴氣的事情.

前幾天看演員的得獎影片, 一位娛樂記者問得獎的男配角(也是編劇之一)說, 你覺得這部片的核心思想是甚麼. 他說, be curious, not judgemental.

就像得獎的女演員在劇中一開始是很鴨霸很壞心的球隊主人, 但這樣做是因為被前夫傷透了心, 所以想要弄垮離婚後分到的財產(也是前夫的最愛--球隊); 外表看起來永遠陽光燦爛做啦啦隊的男主角, 在青少年時父親自殺, 造成了他心裡永遠的痛&障礙(讓他在球賽時, 會有突發恐懼症).

我們每個人其實都有很多面, 很多個故事. 尤其在社群, 大家都是萍水相逢, 對彼此的了解都是非常片面的; 而有時候在社群裡, 看到有人會因為只看到一個面向, 就去下斷語. 這其實是人之常情很難避免, 所以我們需要常用第二層思考去提醒自己. 社群裡需要更多的同理心.

“Be curious, not judgmental” – Walt Whitman(惠特曼)(美國詩人)

Picture來源:
https://www.apple.com/newsroom/2021/09/apples-global-hit-comedy-series-ted-lasso-sweeps-the-2021-primetime-emmy-awards-scoring-history-making-win-for-outstanding-comedy-series/

【網絡世界】隨着時代進步，智能電話及網上應用媒體逐漸普及。當我們享受各式各樣的數碼媒體時，各大小公司亦嘗試植入營銷宣傳於眾人的電子生活之中。

https://pc3mag.com/digital-marketing/

#socialmedia #吸引客戶 #媒體 #宣傳 #數碼營銷 #社交媒體
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🌻Docusign(DOCU), Crowdstrike(CRWD)財報結果
上週這兩家公司發表財報了.

這兩天看了一下他們的財報結果. Again, 兩家的表現都很好, 但發現分析師給DOCU的調價(往上)幅度比較多, 就好奇研究了一下SaaS公司是怎麼被估值的. 有興趣的話可以看看(從中學習到很多. 非常推薦一讀):
https://makingsenseofusastocks.blogspot.com/2021/09/blog-post.html

(By the way, 分析師對CRWD的價格調幅沒那麼大, 主因是成長趨緩了. 而DOCU的free cash flow佔營收比, 以及顧客黏著力在這季創了新高, 是讓分析師按讚的幾個原因).

關於CRWD: "The Street is already modeling revenue growth deceleration in 2022 to 36%, down from 60% expected in 2021, which on its own might prove a hurdle for a stock already trading at a high multiple," said Bank of America analyst Tal Liani in a report.

分析師對於DOCU的評價:
• 11位buy; 給的價格分別是: $310, $320 (x2), $330 (x2), $340 (x2), $345, $350, $350, $389
• 給Buy的分析師的評語:
o Baird: The analyst continues to view them as a best in class way to play digital transformation trends with strong growth, cash flow and profitability, and a strong competitive position. Power said DocuSign remains one of his top long-term compounding growth ideas.
o Citi: While slightly shy of the double-digit billings beat in recent quarters, DocuSign still delivered a solid 8% beat to Q2 billings, which grew 47% year-over-year, Radke tells investors in a research note.
o Evercore ISI: he calls "another strong quarter." While some may have wanted to see more aggressive Q3 billings guidance, he believes estimates "continue to leave room for upside," Materne said.
o JMP Securities: While revenue growth decelerated to 50% from 58% in Q1, the company is the clear leader in electronic signature and the broader system of agreement having crossed over 1M customers with a $2B run rate this quarter, the analyst tells investors in a research note, adding that he sees lots of room for growth as DocuSign targets a $50B total addressable market.
o Needham: The analyst commented, "Docusign reported another strong quarter in 2QF22 with typical DOCU upside to revenue and profitability. Sales metrics and growth decelerated Q/Q, as we expected against a massive pandemic quarter, but at a much slower rate than we believe much of the Street was anticipating. 65k net new customers was lower than the 70k - 90 range of CY20 but was still more than 2x greater than any pre-pandemic quarter, highlighting a strong end-market driving 47% billings growth against a strong comp. Commentary on incremental Agreement Cloud demand was positive, suggesting an additional growth tailwind combined with solid international can further aid 2HF22. Although DOCU shares could be lower near-term due to weak 2H OpMg guidance, we think this guidance is conservative, as the recent OM was greater than the pre-pandemic level even with tough comps."
o RBC Capital: The quarter highlighted the sustainability of the company's tailwinds post-pandemic as most of its underlying metrics such as billings and net revenue retention were solid, the analyst tells investors in a research note, adding that the traction with CLM and Notary was also "impressive".

分析師對於CRWD的評價:
• 12位buy; 給的價格分別是: $300, $310 (x2), $313, $315 (x2) , $305, $320, $325, $330 (x2), $340
• 1位給hold: $280 (from $220 by J.P. Morgan(same))
• 給Buy的分析師的評語:
o Baird: The analyst believes the company has significant room for growth with core modules, opportunities with Humio and in cloud workload security, among others, should help drive a continuation of strong growth over a long time horizon.
o BTIG: The company's "strong" Q2 results "cleared every hurdle", even though the buy-side benchmarks may have been slightly higher, the analyst tells investors in a research note. Powell adds that Crowdstrike is clearly gaining share in its core endpoint security target market at a rapid pace and gaining traction with new products across multiple categories.
o Canaccord: The analyst said the stock is down from its recent highs, and he thinks the re-rating creates a more favorable entry point for longer-oriented investors for a foundational security name. He views Crowdstrike as a long-term secular winner in security due to its native cloud platform advantage versus closely held peers in endpoint security combined with platform expansion into tangential segments to capture greater share of security budgets.
o Goldman Sachs: CrowdStrike last night delivered "another beat and raise quarter as the company benefited from another quarter of elevated demand," Essex said. But it traded lower following net new annual recurring revenue growth guidance that was slightly less than investors had hoped for. Essex, nonetheless, said the quarter demonstrated CrowdStrike's "ability to continue to go down market efficiently."
o JMP Securities: The analyst notes the company's Q2 annualized recurring revenue of $1.34B topping his estimate of $1.30B, with "sustained" 70% ARR and revenue growth along with margin upside seen as key highlights for the quarter. Suppiger adds that the metrics reflect Crowdstrike's "strong execution and robust demand environment".
o Mizuho: "very good" fiscal Q2 results. The annual recurring revenue growth of 70% year-over-year "was strong and still nicely surpassed" the Street's 65%-66% estimate, Moskowitz tells investors in a research note. He believes "strong execution can propel" Crowdstrike's stock higher.
o Piper Sandler: The company's metrics "outperformed across the board" in Q2 with 70% annual recurring revenue and revenue growth and record net new customer adds in the quarter, Owens tells investors in a research note.
o RBC Capital: Hedberg adds that CrowdStrike's record pipeline entering Q3 should continue to fuel the company's "land-and-expand" momentum.
o Stifel: Q2 results that he said "exceeded consensus estimates across all major financial metrics." He continues to believe that Crowdstrike's growth opportunity "remains in the early days" despite the company's scale given continued share capture within its core endpoint security market and incremental module adoption on the Falcon Platform, Reback tells investors.
o UBS: the company reported "pretty good" Q2 results against high expectations.

🌻趨勢: 跨境電商 Cross-border commerce
Morgan Stanley:
From our perspective, we think many are underestimating what the cross-border eCommerce demand could ultimately be, once key friction points like FX rates, tax and duties, shipping, language, etc are smoothed—all issues that Global-E directly addresses.

Cross-border ecommerce brings new, high-yield volume: We think elevated levels of cross-border ecommerce (ex-travel) is a structural shift thathas yet to be fully contemplated in MA (and V)'s long-term forecasts. MA's cross-border CNP ex-travel volume was 69% above 2019's level in 2Q and 63% higher in 1Q. Strength reflects both broader ecommerce adoption plus globalization of commerce, as marketplaces and services that reduce cross-border friction (such as those from GLBE) make international online ordering more readily adopted. Early data at V suggests greater cross-border ecommerce spend is persisting even in areas with pre-pandemic levels of international travel. Cross-border transactions also come at a higher yield, making us more optimistic that the trend can bring incremental long-term growth to the networks.

產業的潮流是有連貫性的. 疫情讓電商更發達後, 接下來應該就是加速電商跨境了. 跨境的話, 有很多問題需要解決(稅率, 語言, etc.) 這就需要有公司來做整合的動作. 這種跨境, 也可以想像是omnichannel的一種呈現.

Harley Finkelstein (President of Shopify): "I mean I think commerce in 2021 is cross-border."

🌻SPAC熱潮退卻，初創市值蒸發750億美元
"SPAC熱潮已經退卻。分析顯示，在2月中旬以前完成合併的137家SPAC的總市值已經蒸發25%，市值回落幅度上個月一度超過1,000億美元。"

"像貝萊德(BlackRock Inc., BLK)和富達投資(Fidelity Investments Inc.)這類企業管理的基金，以及許多對沖基金、養老金管理公司和其他一些投資者，都在SPAC的回落中遭受了衝擊，他們在去年年底開始的熱潮中競相投資SPAC。其中許多基金由於在價格還很低的時候就早早入場，所以現在仍坐擁可觀收益。事實上，SPAC市值仍有約2,500億美元，高於一年前的約1,000億美元，反映出這期間股價上漲和新公司上市的影響。

但即便如此，今年年初令人炫目的回報還是讓許多後來者做了接盤俠，扎堆投資所謂穩賺不賠的領域，其永恆的風險可見一斑。在過去的幾個月裡，一些投資者眼睜睜看著帳面財富縮水。"

"股價下跌會在SPAC領域形成惡性循環，因為投資者有權在併購交易前從空白支票公司撤資。一旦SPAC跌破發行價，投資者就更有可能這樣做，而許多SPAC的股價現在正處於這樣的水平。目前，在尚未宣布併購交易的空白支票公司中，超過95%的公司股價低於發行價。

投資者的大規模撤資會讓已經上市的空白支票公司手上的現金大幅減少，讓其更難實現業務目標，並可能加劇股價跌勢。"

https://on.wsj.com/3n6JznC

🌻BNPL (buy now pay later)
But most BNPL providers including Affirm, Klarna and Afterpay have been losing money despite breakneck revenue growth as they invest heavily in marketing to win share. Sweden-based Klarna’s credit losses more than doubled in the second quarter. Affirm has projected adjusted operating losses of $50m-$55m for the fiscal year that ended June 30.

The path to profitability for many of these companies was to achieve massive scale, analysts said.

https://www.ft.com/content/ca201a37-a16d-4223-b123-04d38350a972

Pictures: 一葉知秋; from EarningsWhispers

#數位廣告 #廣告業 #社群媒體 #網路行銷 #廣告代理商 #媒體代理商 #公關公司

我相信數位廣告媒體業此時此刻正是時下最火紅的產業 到處都可以聽到人們說
"我在做廣告阿" ➔ 喔喔所以你們都要設計很多圖 那妳一定很會畫畫!
"我在做廣告阿" ➔ 喔喔所以你要印那種廣告看板嗎?
"我在做廣告阿" ➔ 好羨慕 你的那種上班一定很快樂很活潑~
"我在做網路行銷阿" ➔ 蛤 所以是像東x電商那種嗎? 最近很多人在做耶!
"我在做社群媒體阿" ➔ 你是說臉書IG那種嗎? 那要怎麼做啊? 我也想放我的產品!
"我經營粉絲團阿" ➔ 哇真假 所以你有很多粉絲嗎? 可以教我怎麼增粉嗎?

等等等等等太多了 聽到這些回答都覺得 我太難了~~~
大家的回答是否都讓做廣告的你/妳們無限傻眼呢? 甚至就是懶地解釋了 下次直接分享這個影片!

而親朋好友你們聽完後 真的有搞清楚內容是在做什麼嗎? 是不是一知半解有聽沒有懂 反正就這樣 很紅 假裝了解就好! 今天簡單為大家解惑:

今天這影片想提供給以下兩類人:
1) 本身在廣告/數位廣告界的人們 身邊的親人朋友時常問起你的工作 但是總不知道該如何解釋 因為解釋完之後 大家看一起來也是一臉霧沙沙
2) 本身為非相關產業 但是可能公司需要或是想轉行又或者純粹想了解廣告業的工作內容 如何運作 各種關聯等等

希望這支影片對大家有幫助!!
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影片中有提到要把細節放在這裡 以下都是廣告集團國際大品牌 抓出一些重點給大家參考

* 廣告代理商 Advertising Agency
Ogilvy Group 奧美廣告
Mccann 麥肯廣告
Hakuhodo JP 博報堂
Dentsu 台灣電通
Leoburnett 李奧貝納廣告
BBDO 黃禾國際
Publicis 陽獅集團
JWT Wunderman Thompson 智威湯遜

* 媒體代理商 Media Agency
Dentsu - Carat 凱絡媒體
Dentsu - iProspect 安布思沛
Dentsu - Media-Palette 貝立德
Dentsu - isobar 安索帕
Dentsu - Vizeum 偉視捷媒體
Dentsu - AMNET 安納特
Publicis Media - ZenithOptimedia 實力媒體
Publicis Media - Starcom 星傳媒體
Omnicom Media Group - OMD 浩騰媒體
WPP GroupM - Wavemaker = MEC + Maxus 媒體庫
WPP GroupM - Mindshare 傳立媒體

Watch：Fitbit https://www.fitbit.com/global/tw/products/trackers/luxe?sku=422GLPK

Filmed with: Canon g7x mark ii
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𝑭𝑼𝑳𝑳 𝑬𝑷 𝑰𝑺 𝑶𝑼𝑻 𝑵𝑶𝑾
https://lnkfi.re/WeWereSoYoung

⟢ ⟣⟢ MV 9 / 8正式上線 ⟢ ⟣⟢

你看來像是解答，我奮勇向前，卻越追越迷惘

終點之後，你只是你，我還是我

⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢
Love is more than I can say
Can’t get out
Can’t get it out of this maze
Such a mess

Love is more than you and me
Can’t get out
Can’t get it out of this maze
Such a mess


We are all alone and won’t be remembered
What they all think of me doesn't matter anymore

I am so lost in my life
Could you hold me tight?
To be my last savior

⟢ ⟣ Video ⟢ ⟣

導演 Director | 朱旻修 Min-Hsiu Chu
攝影 D.O.P | 劉哲均 Che-Chun Liu
攝大助 | 程鼎暘 Young Cheng
攝二助 | 楊子毅 Jason Yang
燈光 Gaffer | 梁敦學 Dun-Xue Liang
場務｜林政安 Zheng-An LIn
後期｜恰甘 Chagan
排版 Layout Design | 張雨晴 Yu-Ching Chang
造型 Styling｜MANDARK
化妝師 Makeup Artist｜萬芹菲 Wan
髮色設計 Hair Color｜梁晴 Jrina Liang

⟢ ⟣ Music ⟢ ⟣

作曲 COMPOSER｜梁丹郡 Mandark Liang
作詞 LYRICIST｜梁丹郡 Mandark Liang・曾國洵 AHHKUO
製作人 PRODUCER｜Everydaze・梁丹郡 Mandark Liang
配唱製作人 VOCAL PRODUCER｜Everydaze
編曲 ARRANGEMENT｜Everydaze
演唱 Vocal｜Everydaze・梁丹郡 Mandark Liang
電吉他 ELECTRIC GUITAR｜Everydaze
木吉他 ACOUSTIC GUITAR｜Everydaze
合成器 SYNTH｜Everydaze
鼓 DRUMS｜張家誠 Chia Cheng Chang
合聲 BACKING VOCAL｜Everydaze・梁丹郡 Mandark Liang
合聲編寫 BACKING VOCAL ARRANGEMENT｜梁丹郡 Mandark Liang
電貝斯 BASS｜陳建安 Jason Chen
翻譯協力 TRANSLATOR｜陳思翰 Hank Chen・何筱翠 Agnis Ho
鼓組錄音師 DRUM RECORDING ENGINEER｜張家誠 Chia Cheng Chang
人聲錄音師 VOCAL RECORDING ENGINEER｜ 吳奕宏 Wu Yi Hung
人聲錄音室 VOCAL RECORDING STUDIO｜ Playroom
人聲編輯 VOCAL EDITING｜陳以霖 Yi Lin Chen
鼓組錄音室 DRUM RECORDING STUDIO｜+x studio
混音師 MIX ENGINEER｜周已敦 Itun Chou
混音錄音室 MIXING STUDIO｜Rave Sound Studio
母帶後期工程師 MASTERING ENGINEER｜周已敦 Itun Cho
母帶後期錄音室 MASTERING STUDIO｜Rave Sound Studio
宣傳統籌 Marketing Dept.｜九踢文化 9 KICK
企劃 Marketing Executor｜梁丹郡 Mandark Liang
文案 Copywriter｜范懷心 Sandra Fan @ROOM.338
數位發行 Digital Publishing｜福祿壽音樂 FRUIT SOLD MUSIC
協力單位 Cooperation｜九踢文化 9 KICK・福祿壽音樂 FRUIT SOLD MUSIC・OOO-ing・StreetVoice 街聲・派歌 Packer・吹音樂 Blow
特別感謝 Special Thanks｜吳倬安 Leon Wu・黃培華 Sunday Huang・毛毛ㄉ快樂好朋友 HappyKawaiiFriends・呂佩蓬 PP L・王玫芸 Mei Yun Wang・梁晴 Jrina Liang・My Birds・Shigeyoshi Omura・鳥井 寛

Sponsor｜王永楠・梁豐順・蘇莉惠・張淑瓶 Ping Chang

OP｜福祿壽音樂娛樂有限公司Fruit Sold Music Co., Ltd.
SP｜Universal Music Publ. Ltd Taiwan

In memory of my baby bird: Mochi
僅以此紀念我的愛 Mochi 伴我完成這張作品


⟢ ⟣⟢⟣獨立製作・歡迎贊助⟢ ⟣⟢ ⟣
Merch 實體CD / 周邊 / Paypal 贊助 / Others
https://linktr.ee/mandark.jpg

♪ MANDARK
𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 https://www.facebook.com/mandarkliang
𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 https://www.instagram.com/mandark.jpg/
𝗦𝗣𝗢𝗧𝗜𝗙𝗬 https://reurl.cc/WEDal9
𝗕𝗔𝗡𝗗𝗖𝗔𝗠𝗣 https://mandarkravel.bandcamp.com/music

♪ Everydaze
𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 https://www.facebook.com/everydaze247/
𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 https://www.instagram.com/everydaze247/

𝑭𝑼𝑳𝑳 𝑬𝑷 𝑰𝑺 𝑶𝑼𝑻 𝑵𝑶𝑾
https://lnkfi.re/WeWereSoYoung

⟢ ⟣⟢ 告別夏日主打，MV上線 ⟢ ⟣⟢

別讓紀念將你囚禁；送我們一場派對，
慶祝你我之間，到最後都沒有謊言。

⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢ ⟣⟢
You got a tattoo of me
but we broke up
You’d better not regret it
like you used to do

I loved the smile on your face
You loved the sunshine after rain
You will never feel the same
I’m the one who can’t be tamed
Cherish the moment we first met
Collect those pieces of my faith
Don’t be so sad, by the way
Cause there’s no time for you to waste

Baby What do you want from me
I never hate someone I love
You know it is nobody’s fault
We’ve probably did all that we could


⟢ ⟣ Video ⟢ ⟣

製作公司 Production Company | Nakama Studio
專案管理 Project Manager｜提摩西 Timothy Chen
導演 Director｜提摩西 Timothy Chen
製片 Producer｜提摩西 Timothy Chen
美術指導 Art Direction｜提摩西 Timothy Chen
造型指導 Costume Designer｜提摩西 Timothy Chen
化妝師 Makeup Artist｜萬芹菲 Wan
髮色設計 Hair Color｜梁晴 Jrina Liang
攝影師Director of Photography｜提摩西 Timothy Chen
攝大助 1st AC｜翁悅 Yeah Weng
攝二助 2nd AC ｜賴泓甫 Roy Lai
剪接師 Editor｜提摩西 Timothy Chen
調光師 Colorist｜萬芷瑋 Abby Wan
字體設計 Typography ｜鄭宇辰 u_u
特別感謝 Special thanks ｜Lisa Hu・王玫芸 Mei Yun Wang・周士軒 ZHOU SHI XUAN

⟢ ⟣ Music ⟢ ⟣

作曲 COMPOSER｜梁丹郡 Mandark Liang
作詞 LYRICIST｜梁丹郡 Mandark Liang・曾國洵 AHHKUO
製作人 PRODUCER｜張家誠 Chia Cheng Chang・梁丹郡 Mandark Liang
配唱製作人 VOCAL PRODUCER｜暴龍 (恐龍的皮) Trex (The Dinosaur's Skin)
編曲 ARRANGEMENT｜張家誠 Chia Cheng Chang
演唱 VOCAL｜暴龍 (恐龍的皮) Trex (The Dinosaur's Skin)・梁丹郡 Mandark Liang
電吉他 ELECTRIC GUITAR｜張家誠 Chia Cheng Chang
合成器 SYNTH｜張家誠 Chia Cheng Chang
電吉他 GUITAR｜張家誠 Chia Cheng Chang
弦樂 STRINGS｜梁丹郡 Mandark Liang
鼓 DRUMS｜張家誠 Chia Cheng Chang
合聲 BACKING VOCAL｜梁丹郡 Mandark Liang・暴龍 (恐龍的皮) Trex (The Dinosaur's Skin)
合聲編寫 BACKING VOCAL ARRANGEMENT｜梁丹郡 Mandark Liang
電貝斯 BASS｜張家誠 Chia Cheng Chang
製作助理 PRODUCER ASSISTANT｜
翻譯協力 TRANSLATOR｜陳思翰 Hank Chen・暴龍 (恐龍的皮) Trex (The Dinosaur's Skin)・何筱翠 Agnis Ho
鼓組錄音師 DRUM RECORDING ENGINEER｜張家誠 Chia Cheng Chang
人聲錄音師 VOCAL RECORDING ENGINEER｜ 吳奕宏 Wu Yi Hung
人聲錄音室 VOCAL RECORDING STUDIO｜ Playroom
人聲編輯 VOCAL EDITING｜陳以霖 Yi Lin Chen
鼓組錄音室 DRUM RECORDING STUDIO｜+x studio
混音師 MIX ENGINEER｜周已敦 Itun Chou
混音錄音室 MIXING STUDIO｜Rave Sound Studio
母帶後期工程師 MASTERING ENGINEER｜周已敦 Itun Cho
母帶後期錄音室 MASTERING STUDIO｜Rave Sound Studio
封面視覺設計 Visual Design｜梁丹郡 Mandark Liang
卡帶插畫設計師 Cassette Cover Designer｜火曜び Tuesday (JP)
藝人照攝影師 Artist Photo Photographer｜陳泓旭 Milkgreen・楊大彥 Dean Yang
EP 標準字 Logo｜楊力龢 Edney Yang
Rabbit ｜黃庭聖 Tinson Huang・楊大彥 Dean Yang・陳泓旭 Milkgreen
宣傳統籌 Marketing Dept.｜九踢文化 9 KICK
企劃 Marketing Executor｜梁丹郡 Mandark Liang
文案 Copywriter｜范懷心 Sandra Fan @ROOM.338
數位發行 Digital Publishing｜福祿壽音樂 FRUIT SOLD MUSIC
協力單位 Cooperation｜九踢文化 9 KICK・福祿壽音樂 FRUIT SOLD MUSIC・OOO-ing・StreetVoice 街聲・派歌 Packer・吹音樂 Blow
特別感謝 Special Thanks｜吳倬安 Leon Wu・黃培華 Sunday Huang・毛毛ㄉ快樂好朋友 HappyKawaiiFriends・呂佩蓬 PP L・王玫芸 Mei Yun Wang・梁晴 Jrina Liang・My Birds・Shigeyoshi Omura・鳥井 寛

Sponsor｜王永楠・梁豐順・張淑瓶 Ping Chang

OP｜福祿壽音樂娛樂有限公司Fruit Sold Music Co., Ltd.
SP｜Universal Music Publ. Ltd Taiwan

In memory of my baby bird: Mochi
僅以此紀念我的愛 Mochi 伴我完成這張作品


⟢ ⟣⟢ ⟣⟢ ⟣獨立製作・歡迎贊助⟢ ⟣⟢ ⟣
Merch 周邊 / Paypal 贊助 / Others
https://linktr.ee/mandark.jpg

♪ MANDARK
𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 https://www.facebook.com/mandarkliang
𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 https://www.instagram.com/mandark.jpg/
𝗦𝗣𝗢𝗧𝗜𝗙𝗬 https://reurl.cc/WEDal9
𝗕𝗔𝗡𝗗𝗖𝗔𝗠𝗣 https://mandarkravel.bandcamp.com/music

♪ The Dinosaur's Skin 恐龍的皮
𝗙𝗔𝗖𝗘𝗕𝗢𝗢𝗞 https://www.facebook.com/TheDinosaursSkin
𝗜𝗡𝗦𝗧𝗔𝗚𝗥𝗔𝗠 https://www.instagram.com/thedinosaursskin/