Travis Scott x McDonald : Sự liên tưởng “Bội thực” không thể nào chuẩn hơn.
Hôm nay – thị trường không chỉ ở Việt Nam mà còn toàn cả thế giới sốt sình sịch vì collaboration của một hãng thức ăn nhanh nổi tiếng toàn cầu Mcdonald (thua bánh mì Việt Nam) và một rapper top thế giới hiện tại – Rapper họ Cá tên Trê (Đùa thôi) Travis Scott.
Nhìn vào, ai cũng có thể thấy sự “bất hợp lí” mà lại “hợp lí” – vì sao một rapper lại nhảy vào collab cùng một hang thức ăn nhanh. Câu trả lời dễ dàng rằng đó chính là branding và củng cố vị thế của 2 bên dựa trên mối quan hệ win-win trong diễn biến dịch Covid làm ngưng đọng khá nhiều hoạt động nghệ thuật và kinh doanh. Việc làm thương hiệu tạo một cú hit cần đủ cho một thế giới đang khá là buồn chán – người ta đang cần một thứ gì đó “ridiculous”/ “hài hước” để tạo sự bàn tán, nói về nó. Travis Scott cũng tiếp tục thể hiện tham vọng của mình – khi muốn nhúng tay nhiều hơn với văn hóa của đương đại, kể cả là thực phẩm.
Và đây – cũng là lí do vì sao mình đánh giá và thích A$AP Rocky hơn Travis Scott. Travis Scott kinh doanh tốt quá, gã biết làm tên tuổi của gã luôn được người ta nhắc tới – nhắc liên tục. Từ các bản merch tới các collabs với Nike, các bản merch collab với Nike, những đôi giày – Travis “làm tiền” khán giả, những người hâm mộ mình – miệt mài và dập liên tục như “Sicko Mode”. Bản collaboration với MCdonald – làm mình liên tưởng ngay tới hình ảnh “Béo phì” và “Bội thực”.
Fastfood/ Thức ăn nhanh – là 1 loại thức ăn không healthy với sức khỏe nếu ăn liên tục, không kiểm soát. Sự tiện dụng, dễ ăn với các chất gia vị của fastfood khiến tỉ lệ béo phì của nước Mĩ luôn ở mức báo động cao. Mcdonald – một hãng thức ăn nhanh tượng trưng cho nước Mĩ, cho màu vàng của mái tóc Tổng Thống với sự bành trướng ra toàn thế giới. Travis Scott – một rapper được yêu thích cũng quy mô toàn thế giới, mỗi bài hit được ra – người ta nghe đi nghe lại nhiều lần. Đến nỗi, một vị đạo diễn khó tính như Christopher Nolan – cũng chọn Travis Scott như 1 cách để promote/quảng bá Tenet. Sự ảnh hưởng và vai trò của hai bên là tương đồng.
Merchandise không còn gì quá xa lạ với các rapstars. Đây là 1 cách để họ kiếm tiền, tăng độ nhận diện thương hiệu và mở rộng mối quan hệ với các mảng khác mà họ không liên quan. Travis Scott hẳn nhìn được bài học rất lớn từ 1 thương hiệu streetwear cũng đến từ đất Mĩ – Supreme. Supreme luôn chịu khó collab với các hãng gia dụng, thể thao và nhiều khi chẳng liên quan lắm đến thời trang – Mục đích chính là tạo một hệ sinh thái khép kín cho những con chiên ngoan đạo của họ. Mức độ xuất hiện của logo Supreme màu đỏ cứ thế tăng dần, tăng đều với độ hype của Supreme. Chiến lược này – là khôn ngoan.
Nhưng về thời trang, mình không thích Travis Scott mà prefer Flacko, Tyler hay Frank Ocean hơn. Merchandise của Travis Scott đến thời điểm này có thể ví được như một phần Quarter Pounder Combo với Sprite của Mcdonald. Nhiều, bội thực, béo và ngậy – khiến những người như mình cảm thấy bội thực và có phần ngấy. Mình luôn thích nhạc của Travis nhưng thời trang thì có lẽ là không.
Bạn cũng đừng lo – đã là thức ăn nhanh, Fast Food hay thời trang/ Fast Fashion thì muôn đời, vẫn khó bỏ và khó cai vì sự tiện dụng của nó. Mà nhiều khi chúng ta bỏ qua những vấn đề liên quan đến sức khỏe hay gu thẩm mỹ thời trang của riêng mình.
同時也有3部Youtube影片,追蹤數超過168萬的網紅Ketchup Jo,也在其Youtube影片中提到,ทดสอบไหวพริบ!! คุณจะจำ logo สินค้าหรือแบรนด์ต่างๆที่คุ้นเคยได้ดีแค่ไหน ผมเชื่อว่าหลายๆคน จำได้เกือบหมด และมีอีกหลายคนที่ยังสับสนอยู่ว่าอันไหนคือของจริ...
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sprite logo 在 Ketchup Jo Youtube 的最佳解答
ทดสอบไหวพริบ!! คุณจะจำ logo สินค้าหรือแบรนด์ต่างๆที่คุ้นเคยได้ดีแค่ไหน ผมเชื่อว่าหลายๆคน จำได้เกือบหมด และมีอีกหลายคนที่ยังสับสนอยู่ว่าอันไหนคือของจริง และอันไหนคือของปลอม!! พร้อมแล้วไปทดสอบกันได้เลย!!!
#จับผิดภาพ #ทดสอบ #ketchupjo
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Facebook ► https://www.facebook.com/ketchupjow/
Instagram ► ketchup_jo
สนใจติดต่อเรื่องการลงโฆษณาหรือการร่วมงานเท่านั้น กรุณาติดต่อ
► Email: ketchupjow@gmail.com
For business or stock footage inquires ONLY contact me via
Email: ketchupjow@gmail.com
?????คำเตือน ?????
วิดีโอที่คุณกำลังชมนี้ทำขึ้นเพื่อจุดประสงค์สำหรับ"ความบันเทิง”เท่านั้น
เนื้อหาต่างๆที่ทำขึ้น เพื่อให้ผู้ชมสามารถนำเอาไปต่อยอดเพื่อการเรียนรู้
โดยไม่ใช่บทสรุปหรือข้ออ้างอิงทางวิทยาศาสตร์แต่อย่างใด
แต่เป็นความคิดเห็นส่วนตัวที่เกิดจากการลองผิดลองถูกส่วนตัว
หากผู้ใดนำไปทดลองหรือทำตามแล้วเกิดความเสียหายใดๆ
ทาง Ketchup Jo จะไม่มีส่วนในความรับผิดชอบใดๆทั้งสิ้น
โปรดรับชมด้วยวิจารณญาณ
และให้คำแนะนำแก่บุตรหลานของท่านในการรับชม
ผมลงคลิปใหม่ทุกอาทิตย์นะครับ ?
Make sure to subscribe! ◆ https://www.youtube.com/KetchupJo
ถ้าคุณชอบคลิปนี้ อย่าลืมกดติดตามนะครับ ◆ https://www.youtube.com/KetchupJo
Don't forget to follow me on Facebook, Instagram
and subscribe on Youtube
อย่าลืมติดตามผมในเฟสบุ๊ค อินสตาแกรม และ ยูทูป
Facebook ► https://www.facebook.com/ketchupjow/
Instagram ► ketchup_jo
สนใจติดต่อเรื่องการลงโฆษณาหรือการร่วมงานเท่านั้น กรุณาติดต่อ
► Email: ketchupjow@gmail.com
For business or stock footage inquires ONLY contact me via
Email: ketchupjow@gmail.com
?????คำเตือน ?????
วิดีโอที่คุณกำลังชมนี้ทำขึ้นเพื่อจุดประสงค์สำหรับ"ความบันเทิง”เท่านั้น
เนื้อหาต่างๆที่ทำขึ้น เพื่อให้ผู้ชมสามารถนำเอาไปต่อยอดเพื่อการเรียนรู้
โดยไม่ใช่บทสรุปหรือข้ออ้างอิงทางวิทยาศาสตร์แต่อย่างใด
แต่เป็นความคิดเห็นส่วนตัวที่เกิดจากการลองผิดลองถูกส่วนตัว
หากผู้ใดนำไปทดลองหรือทำตามแล้วเกิดความเสียหายใดๆ
ทาง Ketchup Jo จะไม่มีส่วนในความรับผิดชอบใดๆทั้งสิ้น
โปรดรับชมด้วยวิจารณญาณ
และให้คำแนะนำแก่บุตรหลานของท่านในการรับชม
sprite logo 在 Kaykai Salaider Youtube 的最佳解答
หลังจากคลิปทำความดี เรามาดูการทำความเกรียนของเก๋กันเถอะ
ตอนเด็กๆ ไปห้างก็ไปเล่นประจำ
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sprite logo 在 pennyccw Youtube 的最讚貼文
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sprite logo 在 "SPRITE" LOGO ANIMATION - YouTube 的推薦與評價
'SPRITE'의 기존 LOGO를 마야에서 모델링하여 SPRITE의 통통튀는 느낌을 주기위해 연출하였습니다.modeling/lighting ... ... <看更多>
sprite logo 在 Sprite, Retro logos, Hand lettering inspiration - Pinterest 的推薦與評價
Sprite Logo. Designed by Turner Duckworth. Explore ideas on Pinterest. ... <看更多>