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近年來，行銷人可用的數據量已經爆炸性的成長。品牌現在擁有大量的機會與顧客直接在線上接觸，而全球疫情的情況更推動線上活動變得更加活躍且重要。
在這段期間中，第一方數據脫穎而出、成為數據界的要角。因著direct-to-consumer的趨勢以及電子商務所帶來的豐富機會，行銷人現在不僅可以獲取線上數據、更可以從對話式銷售以及社群銷售等不同來源得到更多的數據。數據的總量也不斷地增加，僅使用第一方數據、即可創造更多精準的推薦和預測。
如此大量的新數據對於各種行銷人來說都是難以承受的，因此，現在有許多代理商與技術供應商提供更快速有效的數據解決方案給他們的客戶使用。
實際上，我們正在進入數據行銷的下個階段。一個不僅是由行銷數據、而是由連接數據的數據孤島（data silos）所發起的改變。
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#AnyMind
ทำไม มาตรการ QE ของสหรัฐ ไม่ทำให้เกิดเงินเฟ้อ ขั้นรุนแรง /โดย ลงทุนแมน
Quantitative Easing หรือที่เรียกสั้นๆ ว่า QE
คือเครื่องมือหนึ่ง ที่ธนาคารกลาง ใช้ในการกระตุ้นเศรษฐกิจ
โดยการอัดฉีดเงิน เพื่อเพิ่มสภาพคล่องให้ระบบเศรษฐกิจ ในภาวะเศรษฐกิจชะลอตัว
...Continue ReadingWhy U.S. QE measures don't cause severe inflation / by investman
Quantitative Easing aka QE
Is one tool that central banks use to stimulate the economy.
By pumping money to increase liquidity for the economic system in slowing economic progress.
But the result that many people worry about is.
Amount of money will rise in the economic system which will bring inflation.
And may be severe to severe inflation aka ′′ Hyperinflation
We have seen many countries do QE hard.
Will this lead to severe inflation in the future?
Investing man will try to analyse it.
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First, let's understand the meaning of Hyperinflation.
Hyperinflation is a condition where product prices rise quickly.
Makes the country's money value go down dramatically
Why the value of money goes down
As a result, lots and lots of money flowing into the economy.
Compared to the same amount of goods and services in the economic system.
Price increases product prices quickly
An example of past severe Hyperinflation incident.
Such as in Hungary and Venezuela
Hyperinflation in Hungary happened in 1946
During that time, Hungary was heavily damaged by WWI.
Especially various infrastructure systems.
The Hungarian Government has shortage of budgets in economic revival.
So I decided to print a lot of money to repair the city's home and stimulate the economy.
Making money in Hungary's system is increasing tremendously.
As much as the amount of money increases, the domestic products are still the same.
So it makes inflation rise quickly
Hungary average product prices increase to 2 times in 15 hours.
By the moment of Hyperinflation
Hungary inflation rate rises to 150,000 % within one day.
Venezuela part of year 2019
Venezuelan inflation rises to 10,000,000
The cause of this story is similar to the case of Hungary
Well there is excessive economic system injection
Both to stimulate a slowing economy from low petrol prices.
Including to use for government's populist policies
We'll see that all 2 events have one thing in common.
Well there is a huge economic system injection.
Which leads to hyperinflation
Back at present COVID crisis-19
Many countries have measures to stimulate the economy.
With lots of money pumping into the economic system
US Central Bank
Using unlimited amount of QE measures
From the original designated price of about 22 trillion baht per year.
Central Bank of Japan
It's another country that uses unlimited amount of QE measures.
From the original designated, about 24 trillion baht per year.
European Central Bank announces more projects
In acquisition of emergency assets worth over 27 trillion baht.
It will see that many countries are now pumping a lot of money into the system.
And in many countries, I used to do heavy QE before.
For example, the case of the USA.
There has been a lot of money pumping into the economic system in the past 10 years.
Since the 2008 US Real Estate Bubble crisis.
Interesting is that US inflation rates aren't adjusted to much higher like the cases of Hungary and Venezuela.
2010 US average inflation rate equates to 1.6 %
2019 US average inflation rate equates to 1.8 %
Japan is another country where xỳāng h̄nạk measures are taken.
But inflation is still at low near 0 % as well.
Why is the story like this?
This phenomenon is partly because
US and Japan central banks make QE through asset purchases.
Both bonds, shares, loan from commercial banks.
And commercial banks are responsible for re-releasing money into the economy.
But what happens is that commercial banks don't forward the money they get from central banks.
To the business and household sector as everyone thought at first.
The cause is because during economic recession or slowdown.
Household sector tends to save money rather than bring money to spend.
Due to insecure future economic
For example, in USA.
The deposit amount in the COVID-19 pre-birth system is around 416 trillion baht.
But when COVID-19 goes viral, deposits in the system increase to almost 500 trillion baht.
Within just a few months
Meanwhile, a bad economic situation.
Making selling business sector products and services difficult.
Making production and service still very much available.
Business sector may not require a loan to expand business.
Enough demand for products and services doesn't increase higher.
Well, things don't go much higher.
Even with lots of money in the system
Another point is.
Countries with large economies like USA and Japan
Own the world's main currency with high credibility.
Most people still believe and still demand to hold these currency.
In conclusion, if you ask for QE making of big countries today.
Will it lead to severe inflation in the future?
I have to say that this problem can be difficult for big countries like USA and Japan.
But the point is, this plague crisis doesn't know when it ends.
And countries inject money log in
For a country which is economically stable as a big country, it might be careful.
Because those countries may have severe inflation, different from this case..
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References
-https://en.wikipedia.org/wiki/Hyperinflation
-https://nomadcapitalist.com/2014/04/20/top-5-worst-cases-hyperinflation-history/
-https://www.businessinsider.com/hungarys-hyperinflation-story-2014-4
-https://en.wikipedia.org/wiki/Hyperinflation_in_Venezuela
-https://www.thestreet.com/investing/federal-reserve-unveils-unlimited-qe-to-confront-coronavirus
-https://www.schroders.com/en/bm/asset-management/insights/economic-views/bank-of-japan-ramps-up-qe-again-amid-dismal-outlook/
-https://www.federalreserve.gov/monetarypolicy/bst_recenttrends.htm
-https://www.focus-economics.com/countries/japan/news/inflation/core-consumer-prices-hold-steady-in-june-in-annual-terms
- https://www.ecb.europa.eu/pub/projections/html/ecb.projections202006_eurosystemstaff~7628a8cf43.en.html#toc3
-https://www.economicshelp.org/blog/2900/inflation/inflation-and-quantitative-easing/
-https://fred.stlouisfed.org/series/DPSACBW027SBOGTranslated
【Episode 3: Underwater Advertisement】
第三集主題：水下廣告
Start Voting at 10pm! And it only last 24 hrs!!!!
晚上十點開始投票！限時24小時！
Go to Salty Mask Official Website to vote!
快上水下三十米官方網站去投票！
https://www.saltymask.com/tw/OnlineVoting/VoteList
Yeahhh I finally have one of Alfred’s works!! Woohooo
Such a great photographer. Been wanted to shoot with him when my assistant showed me his Ins!! OMG!!
Photographer: @alfredminnaarphotography
Model: @kennydaiyi
-
我跟Alfred對於廣告上都認為廠商LOGO一定要明顯露出，
這也是客戶對於產品拍攝上最基本且最在意的地方，
模特在產品表現上一定要夠有穿透力且不搶過產品本身，使產品達到加分的效果，
而整體構圖也不採用太多的周邊元素使注意力偏離產品本身，這張作品基本上利用模特兒的表現以及攝影師在光線上的呈現去凸顯產品的質感。
這次拍攝產品為自由潛水面鏡，其產品不需太多奢華場景或服裝道具去做設計，
選擇採用實際自由潛水的裝備以及環境來做呈現，讓產品能夠與消費者產生更多連結，最重要的是讓消費者有購買的衝動。
因為模特五官立體銳利所以在面鏡的選擇上也是挑選比較鋭利線條明顯的面鏡，
而非挑選線條較圓滑的水肺面鏡，
運用模特兒銳利的眼神直接穿透鏡頭，
向消費者表達出產品強而有力且堅毅的形象，後期製作營造出獨特的感覺，並賦予品牌高識別度的獨特形象。
-
When it comes to commercial shooting, both Alfred and Kenny are in sync with their client that the brand logo must be featured in an advertisement.
The model’s performance itself must compliment the product instead of overtaking it. Therefore the composition of this advertisement is simple. The photo is based mostly on the model’s performance to bring out the quality of the product itself enhanced with appropriated use of light from the photographer.
The product in question, freediving mask, does not require too many elaborate scenes, costumes, or props to distract from it. We photographed it in a realistic freediving environment to make the product relatable to the consumer and create an image where the consumer can see themselves wearing the product and more importantly want to wear it.
We deliberately chose a mask with the sharper edges instead of the rounded ones to compliment the model's sharp features, to help us achieve and capture the look we were after.
With this look, we wanted to portray to the consumers an image of strength, edginess and produce an all-round captivating image that draws the viewer in. The image is also accompanied by the appropriate post-production to bring out the mood and to create a unique feel that gives the brand a recognizable image.
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OUTFIT ONE
SPORT BRA | F21
PENCIL SKIRT | F21
JACKET | ZARA
MULES | F21
NOSE RING | EBAY
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OUTFIT TWO |
WHITE SHIRT | TAO BAO
SPORT BRA | NIKE
TENNIS SKIRT | AMERICAN APPAREL
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