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成功廣告的關鍵
📷 photographer: Teddy Tzeng 曾崇倫
Translation: @benkongenglish
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商人 廣告人應該是聰明的一群人類吧
他們懂得如何建立形象 抓住消費者的心
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向聰明的人學習
發現他們利用消費者的心理做促銷活動
例如買十送一 或是才一百多塊的199標價
讓顧客覺得很划算 很願意消費
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向聰明的人學習
發現他們用愛和健康打動消費者的心
廣告詞說要保護家人 做家人的支柱
原來是建商房仲與避震建材的廣告
廣告詞說思念愛人 想見家人
原來是電信公司與交通運輸的廣告
廣告詞說健康是最重要的財富
原來是健康食品或理財保險的廣告
廣告詞說該用歡樂讓自己放鬆
原來是飲料速食和旅遊飯店的廣告
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我不評論這些商品的價值與廣告手段
但可以發現人真正需要的東西
是愛 是健康 是喜悅 是支持和陪伴
於是那些非必需的商品
企圖和我們內心渴望的東西扯上關係
看起來就顯得重要 而且都是為了消費者好
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謝謝聰明的人證實這件事情
我想我會繞過這些商品
直接朝向我內心真正渴望的東西邁進
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Businessmen and people in the advertisement industry are some of the cleverest people no doubt.
They know how to build a good image of the brand and grab the heart of customers very well
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Learn from them
They launch promotions making good use of the psychology of the customers
People often find it a bargain and are willing to make purchases with buy-10-get-1-free promotions or seeing the price set at 199, thinking it’s still within the 100-dollar range.
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Learn from them
They touch the heart of consumers with the disguise of love and health.
Advertisement scripts are skilfully constructed.
An advertisement of a realtor and anti-shake building materials scripted as being the pillar of your family and to protect them.
An advertisement of telecommunication companies and transportation companies scripted as seeing long missed family members and lover.
An advertisement of healthy food products and wealth and insurance company scripted as health is wealth.
An advertisement of fast food and travel and hotel industry scripted as being joyful and relaxing yourself.
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I won’t comment on the value of these products and how they promote their products, but it’s not difficult to see what people really need are love, health, joy, support and accompany.
Products that are not necessities seem important and beneficial to us when they are linked to these needs.
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Thank you for proving this for me, clever people.
I am going to take steps towards what I truly desire, bypassing these products.
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