Code Red: An Experience in Crisis Management
I can’t possibly continue talking about my journey as an entrepreneur without talking about “tough stuff.” And what could be tougher than facing one of the worst fears any business could have in the time of covid?
Three things have been very important for our team during this time: Planning, Communication, and Teamwork.
Planning not only means directing in good times, but also preparing for the worst case imaginable. With the reality that businesses operate with significant risk in the time of covid, teams have the unpalatable task of creating a response to an awful “What If?” scenario.
We always endeavoured to preemptively address an invisible opponent (hence voluntary closures for 5 out of 12 months), but on top of that, we also created a “Code Red” plan— if such preemptive actions would not be enough.
“Code Red” was a headache to discuss— because we detailed responsibilities and time frames within which decisions needed to be enforced. “Code Red” planning however, was necessary; It spelled the difference between waiting passively, versus communicating quickly. It also meant that the whole team had to confront and spell out our values when crafting a response that aligned with our conscience.
Next, Communication. This is important in crisis management, because it expresses accountability to the people you are responsible for. This entails clarity to colleagues, and transparency to clients. After all, you will never need to alter your story— if you tell the truth.
To be honest, Press Releases were not part of our “Code Red” planning. What matters most to us is that the people who need to know are informed, and feel safe with the communication given.
Lastly, Teamwork. I cannot emphasise this enough. Between multiple tasks executed concurrently, having a team that has their wits about them— troubleshooting without excuses, and remaining calm while addressing other people’s needs— is nothing short of a blessing.
I never thought I’d say this, but challenges can be gifts, too... The tougher it is, the tougher you get.
But please, no “Code Red” for the time being! We need a break!
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@marella_official @bally
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