關於 case study on ，我們在網路上蒐集到這些相關的討論、資訊與評價

Getting ready for next week HBL and my Digital Marketing course... 🤪

I need to buy toto/4D.. both have to start on the same day.. LOL. 🤯

Snacks plan out ready, schedule plan out and @jbl_sg wireless earpiece (Tune 225TWS) ready since all of us will be working/study in the same room.

Earpiece boosted battery life is useful just in case I totally forget to charge. #BusyMom
Most importantly left and right earbuds can be used independently for my zoom calls and music (and even charging), or maybe shut it off to make sure I can hear my girls calling for help.... Pray I can concentrate better.

Let's share what kind of work equipment (if u are WFH) and snacks you guys preparing? Tea egg, muah chee is in my list..

I think even though all of us are ready to attend to our kids HBL needs but still hate to have it. Well.. just stay safe everyone!!

921大地震 (集集大地震)，在1999年9月21日 凌晨1點47分15.9秒發生在臺灣中部山區的逆斷層型地震，總共持續大約102秒。
這場地震造成2,415人罹難，29人失蹤，11,305人受傷，51,711棟房屋全倒，53,768棟房屋半倒。
今年的 #中秋節，恰逢 #921大地震22周年， 回首山河變色那一夜，我們更珍惜與家人團圓聚首的這一天 !

九二一紀念型式 / 2002遠東國際數位建築競圖獎

01-INTRODUTION
Therefore before the memorial form does not yet model,What does – our attempt that I ask first is memorial?
Then artificial corpus city of civilization that construct or purchase, how many thousand years since then, always tell to say with the story that the nature match. But at win the nature at the same time, but neglect the unknowable power of great universe.
Usually in the nature of breakage of at the same time, crisis is hatching. This legal case, primarily and just attempt by the innate character that the formation of the memorial hall study the affairs to celebrate why? How the memory of the affairs of disaster is through concrete of emersion of building space.

02-Site
The choice of the position of base also not is to in advance plan to like of, but is through the imagine of the concept of design and filter but find out to most have to symbolize the base of the meaning. In fact ,921 the first step of memorial hall of earthquakeses plan, and then hope the memorial place is an occurrence on aly purely of the earthquake break the layer to take, rather than the death and harm of earthquake is miserably heavy location. With one kind of more detached attitude, afresh come considering the relation of mankind and nature.

03-Concept
Whole celebrates the scope of amenity, from the dam of the deformation, along seismicly break the layer to take to extend to the big bridge that dilapidated. Artificial with not artificial coexistence is on the earth crust of this deformation. Install the project: dam is with the memorial entrance of amenity of big each conduct and actions of bridge, whole celebrate the space to have no any word of text and record of like diagram, and only come illustrating all facts with the glossary of space.

04-Space 斷&續
Break- parable deformation and despair Continuously- the parable continues and eternity Interesting is, the break and continuously is a logic to exist together. Thering is break then can describe the continuously, thering is continuously then can describe the break
on the text word performance, horary indetermination, convert the memorial describing spatially, become to space epidermis infinite imagine. -Concerning inside and outsides of the building skin layer -As for earth crust skin layer move and motionless.

God Loves to Share His Wisdom

“But if any of you lacks wisdom, let him ask of God, who gives to all liberally and without reproach; and it will be given to him. But let him ask in faith, without any doubting, for he who doubts is like a wave of the sea, driven by the wind and tossed. For let that man not think that he will receive anything from the Lord. He is a double-minded man, unstable in all his ways.” (James‬ ‭1:5-8‬ ‭WEB‬‬)

We must realize that God is so willing to share His wisdom with us.

Do not be like an invited dinner guest who does not dare to take too much food from the table in case he looks greedy.

Such a guest is perhaps not very close to the dinner host, and that is why he does not understand the host’s heart.

If only you knew how many hours of meticulous hard work was required to prepare the feast—you would know how much he wants you to finish all the food!

Take as much as you want, and whatever you need!

God loves it when you take from Him because your faith honors Him, and when you receive from Him, you are empowered to glorify Him.

““In that day you will ask me no questions. Most certainly I tell you, whatever you may ask of the Father in my name, he will give it to you. Until now, you have asked nothing in my name. Ask, and you will receive, that your joy may be made full.” (John‬ ‭16:23-24‬ ‭WEB‬‬)

As a perfect loving Father, He is delighted to see you smile and laugh with joy.

What wisdom do you need for your life right now?

Believe that when you ask God for it, He will generously give it to you, and He will never condemn you for asking.

If you believe that God is always good to you, then you will surely receive the wisdom that is needed!

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#onpage_SEO #advance_onpage #SEO_Technique

Ok, Video này không dành cho bạn nếu như bạn tìm hiểu tối ưu onpage cơ bản như title, keywords density, tối ưu thẻ heading,... Video này dành cho bạn, nếu như bạn đã nắm được onpage cơ bản rồi.

? SUBSCRIBE mình để theo dõi những Video hữu ích khác:
https://www.youtube.com/channel/UCzi1p5UT-eXRj7InxNli96A

? Video này mình sẽ chia sẻ về:

1. blockquotes.
2. additional type
3. Entity Hình ảnh

? Time Stamp:
0:00 Intro
0:19 Block Quotes
1:09 Cite đóng vai trò như link
1:31 ID đóng vai trò keywords và hiểu rõ hơn nội dung.
1:57 Case Study
7:12 Schema additional type
7:38 Google đọc qua html và người dùng đọc qua text.
9:42 Tuy nhiên sẽ không có trường Additional Type
10:02 Ý nghĩa của Additional Type
13:18 Các tips chọn trang để dán Additional Type
15: 37 Tối ưu Hình ảnh nâng cao - Entity & text
15:49 Google Lens
18:33 Nên tối ưu SEO vào ảnh
19:32 Thiết kế ít nhất 1 hình ảnh riêng của bài viết
20:25 Chèn hình ảnh liên quan đến ngữ cảnh

? Bạn có thể xem thêm các Video liên quan tại đây:
SEO Onpage: 13 Tiêu chuẩn Tối ưu Onpage Nâng Cao Cho Website
https://www.youtube.com/watch?v=bPchMfg8MSQ&list=PLyCvV8IiFZXFWXVuXJkrgnats90mSZSls&index=3
4 Cấu Trúc On Page Cho SEO Tổng Thể - Học SEO 9 - Vincent Do
https://www.youtube.com/watch?v=yHVva4C5J7s&list=PLyCvV8IiFZXFWXVuXJkrgnats90mSZSls&index=7

?Các tài liệu bạn có thể tham khảo đã được đề cập trong video:
⦿ Các mẫu schema google: https://developers.google.com/search/docs/guides/search-gallery
⦿ Google Image Entity (Vision AI): https://cloud.google.com/vision
⦿ Video tham khảo về themantic content: https://www.youtube.com/watch?v=vn_uUKUVwg8
- https://gtvseo.com/semantic-search/

----------------
Dịch vụ SEO cho doanh nghiệp: http://gtvseo.com/dich-vu-seo-ho-chi-minh
Đào tạo SEO Online: https://gtvseo.com/dao-tao-seo/
Cộng đồng SEO hỗ trợ thực chiến SEO: https://www.facebook.com/groups/hoidapseovincentdo
Hãy đăng kí kênh mình để nhận các video về học SEO, cập nhập SEO hàng tuần nhé!
----------------------

Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil

PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.

Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.

Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.

SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.

Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.

Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.

Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.

In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.

Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).

Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.

DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.

All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.

Only “Blissful” design packaging was used during the period to pack every product sold.

On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.

1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.

PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.

A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.

“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).

Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.

สวัสดีค่ะทุกคนนน วันนี้มีคอนเทนต์ที่ทุกคนชอบมาเสิร์ฟอีกแล้วค้าบบ บอกเลยว่ารวมแอปแบบแน่นๆ ที่ทางเราไปลองโหลดมาเล่นให้เป็นที่เรียบร้อยแล้ว 5555555 ชอบแอปไหนเป็นพิเศษ หรือมีแอปไหนมาป้าย คอมเมนต์กันมาได้เล้ยย?

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____________________________________


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