🏆全中運吉祥物驕仔,再獲義大利A'國際設計大獎銅獎
Pride Shrike, the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan, has been granted the Bronze A' Design Award in Advertising, Marketing and Communication Design Category.
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繼得到荷蘭Indigo設計獎之後,「驕仔」又獲得了義大利A'國際設計大獎的肯定,象徵我屏東我驕傲的「驕仔」,真的再創驕傲了(感動)
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2020全中運吉祥物「驕仔」跳脫屏東總是用「阿猴」來發想的傳統思維,給大家耳目一新的新屏東印象。
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這次以屏東縣鳥紅尾伯勞為靈感,取名為「驕仔」(台語發音),不僅是台語「鳥」的意思,也延續「我屏東我驕傲」的精神,代表榮耀之子,每位參賽者都是我們的驕傲。
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驕仔完成全中運的任務之後,牠的新工作是到屏東紅尾成棒隊繼續擔任最萌吉祥物,大家之後可以繼續看到他在場上賣力地為選手加油!:)
∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷∷
英文解說 ➔ ➔ ➔
Concept:
The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
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PROJECT DESCRIPTION:
Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
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Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
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謝謝屏東縣體育發展中心和至正國中劉文宗校長盡心盡力投入全中運,給予我跟團隊最大的空間去設計吉祥物,這個獎項是屬於全中運幕後所有辛苦的工作人員,謝謝你們!
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#驕仔帶我去義大利吧
#曬出你跟驕仔的合照
同時也有10000部Youtube影片,追蹤數超過2,910的網紅コバにゃんチャンネル,也在其Youtube影片中提到,...
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advertising slogan 在 Chef Ben Vado Facebook 的最佳解答
Sau một ngày vote thì Ben đã chọn được logo theo số đông mọi người vote nhé. Cám ơn các bạn đã cho ý kiến.
Để chúng ta xích lại gần nhau hơn nữa. Ben tổ chức một cuộc chơi nhỏ. Bạn nào nghĩ ra được slogan phù hợp thì Ben sẽ tặng vé máy bay khứ hồi Nha Trang và bữa ăn tối đặc biệt cùng Ben tại Củi Bistro nhé.
Thời gian hết thúc cho đến khi có slogan chính thức 😆😆😆
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Địa chỉ: 24 Dã Tượng - Nha Trang
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advertising slogan 在 ลงทุนแมน Facebook 的精選貼文
หมากฝรั่งคิดคิด หายไปไหน? / โดย ลงทุนแมน
“คิดคิดเพื่อนเคี้ยว ถ้าคิดจะเคี้ยว เคี้ยวคิดคิด”
สโลแกนติดหูของหมากฝรั่งคิดคิด
ที่เชื่อว่าหลายคนน่าจะเคยได้ยินกันมา
...Continue ReadingWhere has the gum to think and think? / by investing manly
′′ Think, think, friend, chew, if you want to chew, chew, think ′′
Catchy slogan of gum thinking thinking
I believe that many people should have heard this.
But today have we ever noticed that gum can think about it. It's gone from the shelf.
Why is it like that
And now what is the gum thinking thinking
Invest man will tell you about it.
╔═══════════╗
Scenario and Economic Update with Blockdit
Podcasts available on the go
Blockdit.com/download
╚═══════════╝
Gum thinking, produced by the limited Meng Seng limited Candy Factory which was founded since 2506 by Mr Chan Taem Kangkha. In the beginning, the Meng Seng Candy Factory manufactured ′′ Gum. Parrot ′′ which was considered a popular gum for kids in the past.
The success of parrot gum
In 2527, the company began to expand machinery to produce another brand of gum called ′′ thinking gum ′′ which appears to be unexpected because of modern packaging. Straight in bright yellow with blue red and green band on the box.
Importantly, the advertising of chewing gum thinking using slogan which makes most people remember easy to catchy is ′′ thinking, thinking, chewing friends, chewing, thinking ′′ makes gum thinking, thinking, thinking, chewing, thinking, chewing, thinking, chewing, thinking, chewing
At present, there will be 2 groups in Thailand.
1. gum with sugar (Sugarised Gum)
2. sugar-free gum (Sugar-Free Gum) but use sweetener instead of sugar.
But did you know that over time, the gum market keeps receding.
Year 2557, the gum market value is around 3,000 million baht.
Year 2561, the gum market value is around 2,000 million baht.
Apart from consumer behaviour that changes, the younger generation chews gum less.
The growth of trends in staying healthy over the years has also affected the gum business.
Gum can contain sugar ingredients or sweeteners instead of sugar. So consumers who care about health avoid.
And gum thinks about the name that people in the past have been familiar with. It's slowly gone away. It's why people say that gum thinks about it. But in fact, the gum is still thinking about it. But there will be some channels for sale.
So what do you think about the results of gum?
Income and profit of the company. limited Candy Factory. Manufacturer of thinking gum and candy.
Year 2562 Income 39 million baht.
However, in addition to the gum and candy manufacturing business, the company has expanded to other related businesses.
Nakhon Liang Glucose limited, a glucose-sized manufacturer which is used as an important ingredient in the food industry.
Year 2562 Income 893 million baht.
The company of M. S. S. Group limited is the organizer of snack and gum products of all affiliates.
Year 2562 Income 189 million baht.
Tai Yok Glucose limited is the leading supplier of Glucose Sizesirappropriate Fruit Savings, Monohydrates, which are the essential ingredients of cooking.
Year 2562 Income 775 million baht.
When all proceeds are gathered, we will see that the whole company has a total income of almost 1,900 million baht. It's considered not too small.
From the past, the income of the gum business is the main business. But today, it's reduced to 2 % of the total income in the company.
When things were like this in 2562, the company began to adjust the strategy to run business into another business with handshake with clothing brands and bags to produce fashionable goods, including entering into the healthy food market to grow the company. Long term.
Adaptation of gum thinking is an interesting case study.
Imagine if we went back time 30 years ago and someone told us that one day, gum thinking about doing business, clothes or food, health, we might think it's strange.
But today, consumer behaviors have changed to different from the past. Some products from one day were popular. One day, popularity changed.
Therefore, adaptation is essential in making our business survive.
If I read this here
We don't think that gum can't think. It's as bad as we think.
And expanding the business to do something else that we didn't expect..
╔═══════════╗
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References
-http://www.mengsengsweets.com/about/
-http://fic.nfi.or.th/MarketOverviewDomesticDetail.php?id=95
-https://www.bangkokbiznews.com/news/detail/835100
-https://smartsme.co.th/content/220637Translated
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